Men Are Booking More Procedures – Here's What They're Getting Done
If you think plastic surgery is just for the ladies, think again. These days, more men than ever are stepping into aesthetic clinics, not to transform into Hollywood heartthrobs but to look just a little more rested, a little more defined, and a lot more confident. From eyelid lifts to gynecomastia treatment, subtle tweaks are making major waves among men who want to look as sharp as they feel.
Why the Sudden Surge in Men's Cosmetic Procedures?
We're in an era of Zoom meetings, selfies, and high-def everything. People are paying more attention to how they look, and that includes men. Today's male patients are driven by goals like career confidence, looking less tired, and staying competitive in industries where image counts.
Whether it's softening under-eye bags or sculpting a stronger jawline, the procedures men are choosing are usually discreet and natural-looking. No drama. No duck lips. Just subtle, confidence-boosting changes that help them put their best face forward.
The Top Procedures Men Are Requesting
So, what are guys actually getting done? Here are the most popular procedures and treatments among men:
Eyelid Surgery (Blepharoplasty)
Those pesky bags under the eyes are not just making you look tired - they can make you feel tired, too. Blepharoplasty (or an eyelid lift) is one of the most requested procedures among men. It helps remove puffiness, sagging, or drooping in the upper and/or lower eyelids. These procedures leave you with a more alert, refreshed, and youthful appearance without looking like you had work done.
Many men appreciate that eyelid surgery has a relatively quick recovery and minimal scarring, making it an easy procedure with high-impact results. It's especially popular with executives and professionals who want to look energized, even after back-to-back online meetings.
Jawline Contouring & Chin Enhancement
A strong, defined jawline and chin are often seen as a hallmark of masculinity, and it's one of the features men most frequently ask to enhance. Jawline contouring can be surgical or non-surgical, depending on your goals.
Non-surgical options like dermal fillers or injectable fat-reducers (like Kybella) are great for adding definition or reducing a double chin. Surgical options, like chin implants or liposuction beneath the chin, provide longer-lasting changes and are ideal for those looking to make more noticeable improvements.
Gynecomastia Surgery (Male Breast Reduction)
Gynecomastia (enlarged male breast tissue) is incredibly common and can be a major source of insecurity for men of all ages. Hormones, genetics, and weight changes can all lead to gynecomastia and can make guys hesitant to take their shirts off at the gym or beach.
Men's breast reduction surgery is one of the best and most sought-after male treatments for a reason. It involves removing excess glandular tissue and/or fat, sometimes paired with liposuction, to create a flatter, firmer chest. Recovery is straightforward, and the confidence boost is huge. No more awkward shirt layering or skipped pool parties.
Botox & Fillers: The "Brotox" Boom
Botox and dermal fillers have been marketed towards women since they became popular, but recent trends have started pulling in the guys. "Brotox" is a thing, and it's booming. Botox helps soften forehead lines, crow's feet, and frown lines, giving guys a smoother, more youthful appearance without freezing their expressions.
Dermal fillers, on the other hand, are being used to add volume in subtle ways: under the eyes, in the cheeks, or along the jawline. The goal is to look refreshed and rested, not "done." Best of all, these treatments come with minimal downtime, making them perfect for busy professionals.
Liposuction for Men
Liposuction isn’t just for trimming stubborn fat—it’s a strategic tool for defining and enhancing the male physique. For men, body contouring goals are often very different from women’s. The focus isn’t on curves—it’s on creating sharper, more sculpted lines that emphasize masculine features like the waistline, abs, chest, and flanks.
Men often request liposuction to reduce love handles, flatten the lower abdomen, or refine the chest area (sometimes in combination with gynecomastia surgery). The goal is a leaner, more athletic silhouette that still looks natural—not overdone. Dr. Fortes understands how small details, like the angle of the waist or the transition from the back to the buttocks, can make all the difference.
Why Subtle is the Name of the Game
Men aren't usually looking for dramatic transformations (though they are available!). Instead, they're after procedures that make them feel better without making it obvious. In fact, the top male aesthetic procedures today are all about enhancing natural features, not altering them.
That's why finding the right provider is so important. Working with a board-certified plastic surgeon or licensed aesthetic professional ensures your results will be tailored, refined, and, most importantly, masculine.
The Confidence Factor
In industries where appearances matter (law, finance, media, or public relations, to name a few), looking youthful and alert can boost first impressions and even workplace confidence. Subtle enhancements can give men that extra edge without feeling like someone else.
If you've been looking for a sign to book a consultation, this is it. Whether you're curious about a specific procedure or simply want to explore your options, starting the conversation is the best way to find out what's right for you.
With Paul F. Fortes, MD, there's no pressure. No pushy sales pitch. Just honest answers and expert care to help you look and feel like your best self.
